Aston v Harlee Manufacturing Co [1960]
HCA 47
HIGH
COURT OF AUSTRALIA
FULLAGAR J
FULLAGAR
J:
I have before me two motions relating to a trade
mark. The mover in the one case is Ray Aston, to whom I will refer as Aston. The
mover in the other case is Harlee Manufacturing
Company, a company incorporated in Illinois, U.S.A., to which I will refer as Harlee. The two motions were heard together.
On 14th May 1952 Aston lodged in the Trade Marks
Office application No. 109875 for registration of the words "Tastee Freez" as a trade
mark in class 42 in respect of "Iced Milk". On 11th August 1955
acceptance of this application was advertised in the Official Journal. On 10th
February 1956 notice of opposition was lodged by Harlee,
and on 3rd April 1957 Harlee itself lodged
application No. 131644 for registration of the words "Tastee
Freez" as a trade mark in class 42 in respect of
"Substances used as food or as ingredients in food". On 18th November
1957 the opposition came on for hearing before the Deputy Registrar of Trade
Marks, and on 29th July 1958 the Deputy Registrar gave his decision.
The lapse of time disclosed by this sequence of
dates is, of course, at first sight remarkable. The Registrar, however, in a
statement filed in the Court, has explained that during these years there was
an enormous increase in the number of applications for registration, and it was
quite impossible to obtain a staff adequate to deal promptly with the increased
work. The unavoidable consequence was that the work of the Office fell
seriously into arrears. The Registrar also says that during these years there
was a large number of applications by persons in Australia for
the registration of marks known or believed by the Office to be registered or
used by other persons in foreign countries. In many cases an application by a
foreign proprietor or user was lodged after the lodging of an application by a
person in Australia in respect of the same mark. In dealing
with such cases it became the practice to follow the course in fact followed in
this case.
In giving his decision on the opposition in the
present case the Deputy Registrar said: "I have decided that I will refuse
to register either application 109875 or application 131644 until the
respective applicants have had their rights determined by the Court, or the
conflict between them has been settled by them by agreement in a manner
approved by the Registrar, or (on appeal) by the Law Officer or the
Court."
In reaching this decision the Deputy Registrar
acted under s. 27 of the Trade Marks Act 1905-1948, which provided:
"Where each of several persons claims to be proprietor of the same trade
mark, or of nearly identical trade marks in respect of the same goods or
description of goods, and to be registered as such proprietor, the Registrar
may refuse to register any of them until their rights have been determined by
the Court, or have been settled by agreement in a manner approved by him or (on
appeal) by the Law Officer or the Court." "The Court" means (inter
alia) the High Court or a Justice thereof (s. 4). Section 27 has been
omitted from the new consolidating Act of 1955, but that Act was not proclaimed
to commence until 1st August 1958, and the Act of 1905-1948 applies in relation
to both of the present applications: see s. 5 (4) of the Act of 1955.
The two motions which I have mentioned are
consequential on the decision of the Deputy Registrar. Notice of Harlee's motion was filed on 29th January 1959. It seeks
orders that Harlee is, and Aston is not, the proprietor of the trade mark, and that Harlee's application be proceeded with and Aston's refused.
Notice of Aston's motion was filed on 11th March 1959. It seeks orders in the
same terms but substituting Aston for Harlee and Harlee for Aston.
It has seemed to me (and it was common ground
before me) that the conditions stated in s. 27 as giving authority to the
Registrar to take the course which he took, and as giving in turn jurisdiction
to this Court, are satisfied. Each of two persons is claiming to be proprietor
of the same trade mark. The goods in respect of which registration is claimed
are not identical in the two cases, but both applicants seek registration in
class 42, and, if either application were once validly granted, it would seem
that the other would have to be rejected under s. 25: cf. Robert Harper & Co. Pty. Ltd. v. A. Boake
Roberts & Co. Ltd.[1] I think that the mark is claimed by the two
applicants in respect of the same description of goods within the meaning of s.
27.
Two other preliminary matters must be mentioned.
The first is a matter of procedure. I should have thought that the appropriate
procedure would have been by way of action for a declaration of right,
especially as one of the reasons given by the Deputy Registrar for taking the
course which he took was that the issues turned on matters of fact which he
could not satisfactorily determine without oral examination and
cross-examination of witnesses. Mr. King, however, has referred me
to three English cases under s. 20 of the Trade Marks Act 1905 (which
is practically identical with our s. 27) in which the procedure was by motion.
These are Re Hudson's Application[2], Re Albert Baker & Co.'s Application[3] and Re De Maid's Application[4]. There is here, I think, no conflict on any vital
question of pure fact. There is a contest as to certain inferences which may be
drawn, and as to the characterization of Aston's conduct in certain respects,
but Aston was cross-examined at length before me, and, although the evidence is
not entirely satisfactory in several respects, I do not think I ought to
hesitate to entertain the applications on motion.
The other matter relates to the scope of the
inquiry I have to undertake, and the nature of the order to be made. It seems
possibly open to argument that the mark in question should be held not to be a
registrable trade mark on the ground that the words of which it consists do
have a direct reference to the character or quality of goods. But I do not
think that I am concerned with this question. Nor do I think that I am
concerned with any other possible objection to the mark as such. The Court, in
exercising the jurisdiction given to it by s. 27, is not, for example,
concerned to see whether the mark in question may offend against s. 114. It is
probably broadly correct to say that under s. 27 the Court has only to decide
questions of proprietorship as between rival claimants to identical or nearly
identical marks: see Innes v. Lincoln
Motor Co.[5] But I do not think that a narrow view should be
taken of the nature of that question or of the scope of the jurisdiction. The
section speaks of the "rights" of the claimants, and the Registrar may
exercise the power given to him by the section at any stage, before or after
acceptance and before or after opposition. All questions of law and equity
which may affect the "rights" in question are, I think, for the
consideration of the Court. If, for instance, it appears that to give by
registration an exclusive right to an applicant to the use of the mark would
involve a fraud upon another person, it is, I think, within the province of the
Court under s. 27 to say so, and the decision of the Court will be binding.
Such a consideration is a matter affecting proprietorship. So the Court may
hold honest concurrent user to be established, in which case it will be for the
Registrar to exercise his discretion under s. 28. Or it may hold, as Joyce J.
did in Re Hudson's Application[6], that the mark has become common to the trade. If
one of the parties establishes a right, to the exclusion of the other or
others, in respect of the mark, the Registrar will proceed with his or its
application as from the stage which had been reached when the power given by s.
27 was exercised.
I come now to the facts of the present case. Harlee was incorporated in Illinois in February 1950. Mr.
L. S. Maranz, its president, says (and I see no
reason to doubt it) that in January 1950 he coined the name "Tastee Freez", and caused
the company to be formed for the purpose of exploiting it in relation to ice
cream and similar products. Harlee seems to have
built up an extensive business in a comparatively short time. Its method of
doing business was and is by the granting of what it calls
"franchises". As to what is meant by this very vague and indefinite
term, I had better let its president speak for himself. He says in his
affidavit: "The operation of Harlee
Manufacturing Company in the United States is carried on through a number of
franchise holders. Each franchise holder is assigned a specific territory. In
this territory the franchise holder sets up operators in stores which are in
nearly all instances of a specific design that are built in accordance with
plans and specifications supplied by Harlee
Manufacturing Company. Each store carries a roof sign bearing the "Tastee Freez" mark in the
specific logo type adopted by Harlee Manufacturing
Company for its mark. Each store operator must use the "Tastee Freez" freezer which
has associated with it a patented automatic feeding device. The freezer and
feeding device are designed by the parent company to operate most efficiently
with a mix the formula for which has been created by Harlee
Manufacturing Company. The feeding device remains the property of the parent
company and has to be returned to it if the agreement with the operator ceases.
The mix is supplied to the store operator by a dairy selected by the franchise
holder in the specific franchise territory. In most cases the dairy receives
the dry ingredients for the mix from one source, which source has been selected
by Harlee Manufacturing Company. The formula used by
this source is under the control of Harlee
Manufacturing Company."
On 5th August 1950 Harlee
applied for registration in the United States of "Tastee
Freez" as its trade mark. The registration was
effected on 27th April 1954. The exemplification of the mark in the certificate
of registration is in the special type referred to above, but the words
themselves are, of course, the important thing.
By 14th March 1952 Harlee
had established in the United States 315 "Tastee
Freez" stores, and by 3rd April 1957 the number
had increased to 1778. From 1953 onwards it was taking active steps to extend
its business beyond the boundaries of the United States, and by the end of 1959
"Tastee Freez"
stores were operating under "franchise" and selling ice cream products
under the name "Tastee Freez"
in a considerable number of other countries, including Canada and England. In
the early part of 1957 it had formed, in conjunction with J. Lyons & Co.
Ltd. of London, a company named Tastee Freez International Ltd. Between 1953 and 1958 "Tastee Freez" was registered
as a trade mark in seven other countries including Canada and Japan, but Maranz does not say whether Harlee
is the registered proprietor of the mark in these countries. All the countries
mentioned, except Japan, are adjacent to, or connected with, the United States.
Apparently there has been no registration of the trade mark in England.
I mention these matters not because I think them
directly important, but because I think it is desirable to get a picture of the
general situation existing at and after the time when the paths of Harlee and Aston first crossed. So far as Australia is
concerned, Maranz says that from its inception Harlee had intended to operate with the mark "Tastee Freez" throughout
"the entire world including Australia", that a large number of
"inquiries" were "received from Australia", and that
"steps were taken" by Tastee Freez International Ltd. in 1957 "for the issuance of
franchises in Australia ". He does not, however, specify
the "steps", and the plain fact is that, up to the time when Harlee lodged its notice of opposition and a little later
its own application, nothing whatever had been done by Harlee
in Australia. It had neither used the trade mark in any way
in Australia nor exported goods bearing the trade mark to
Australia. The exportation of goods manufactured in the United States would, of
course, have been foreign to Harlee's system of
franchises.
Aston in 1950 and up to the end of 1952 was
resident in Honolulu. He was a member of the Dairy Queen National Trade
Association, which was apparently an organization of persons engaged in the
same class of business as Harlee and using the name
"Dairy Queen" as a trade mark or trade name. Towards the end of 1950
he decided to endeavour to enter into "the soft-serve business"
in Australia, and he sent a man named La Delle
to Australia to survey the position for him. He says that it was La Delle who suggested to him at this time that "Tastee Freez" would make a
good name for an ice cream product. I do not believe this. I can find no reason
to believe that Aston had ever heard of the mark "Tastee
Freez" until he heard of it as Harlee's mark, but he was engaged in a similar class of
business, and it is very likely that he had heard of it before he visited
Australia, and before he had any contact with Harlee.
In June 1951 he visited Australia himself, and, while he was in this country,
he instructed patent attorneys in Sydney to lodge applications for the
registration of several trade marks, but he either
elected not to apply (as he says in one place) or through some oversight
omitted to apply (as he says in another place) for the registration of "Tastee Freez". In December
1951 he went to the United States to attend a conference of the Dairy Queen Association,
and, while in that country, visited the office of Harlee
in Chicago, where he had conversations with Maranz
with reference to the granting by Harlee to him of Tastee Freez franchises overseas.
Maranz says that in the course of these conversations
he informed Aston fully of Harlee's activities and
plans in the United States and elsewhere, and Aston was given a copy of Harlee's agreement with franchise-holders and a list of the
Harlee machines. Maranz
does not say that there was any specific mention of Australia in his
conversations with Aston.
Aston returned to Honolulu early in 1952. After his
return a somewhat desultory correspondence, extending over a period of about
eighteen months, took place between him and Harlee. I
shall have to refer to this correspondence later. Mr. King described
it as constituting negotiations between Aston and Harlee
as to the terms of a franchise to be granted by Harlee
to Aston for Australia and certain other countries. Mr. Bannon said
that it showed that Aston was interested only in the Harlee
machines. Up to a point, I cannot find anything in any of Aston's letters which
suggests to me, or would be likely to suggest to Harlee,
that Aston was interested in anything but the Harlee
machines. The parties may have been to some extent at cross purposes. The
correspondence begins with a letter of 29th February 1952 from Aston to Harlee, and the reply of Harlee
of 10th March 1952 made it plain that Harlee was not
interested in the sale of any machine or machines, and was interested only in a
franchise agreement. Aston's letters, apart from making it clear that he is
anxious to get some Harlee machines, are very vague.
On 23rd April 1953, for no clear reason that I can find, Harlee
wrote that it was "puzzled and worried" as to why Aston intended to
operate "on an individual basis rather than operate as a Tastee Freez". In reply to
this Aston wrote a letter, in the course of which he said: "My intentions
were never to use your equipment, only as a Tastee Freez operation." This is perhaps ambiguous, but a
little later in the letter he said: "My sincere intentions have never been
only to operate under the name of Tastee Freez. You have a wonderful organization and am naturally
interested in all your know-hows, international advertising and all your
promotion ideas, and I would be proud to be a Tastee Freez franchise-holder and a member of your organization.
Please send along an agreement as you have proposed for my signature on the
basis of the arrangements you have made with Attilio Castigliano
and Mario Rigat of Italy." There is no ambiguity
about this, but nothing came of it.
The correspondence began, as I have said, on 29th
February 1952. It ended with a letter from Harlee of
8th July 1953. In December 1952 Aston left Honolulu and came to reside
permanently in Sydney. It is to be noted that it was at an early stage in this
correspondence that Aston (14th May 1952) caused the application for the
registration of "Tastee Freez"
as his trade mark to be lodged in Australia. At no time did he
inform Harlee that he intended to make this
application or that he had made it.
I have said that Harlee
has never used the mark in question in Australia in any way.
Nor has Aston ever used the mark substantially in Australia. He
said that about the end of 1956 there was some use of it in one or two towns in
the Riverina, but no particulars of this alleged use were given.
The case seems to me to be one of considerable
difficulty. What s. 27 doubtless primarily contemplates is the case where two
or more rival claimants for the same mark, or nearly identical marks, assert a
title acquired by user. In the present case there has been, even up to the
present time, no relevant user of the mark in question by either party in Australia, but
it does not follow that neither party is entitled to register the mark. Section
32 of the Act provides that any person claiming to be the proprietor of a trade
mark may apply to the Registrar for the registration of his trade mark. The
right to registration depends, therefore, on proprietorship of a mark. The
conception of proprietorship, other than proprietorship acquired by a user
which has made the mark distinctive of the applicant's goods, is a difficult
conception, but it has been explained by Dixon J. in Shell
Co. of Australia Ltd. v. Rohm and Haas Co.[7], where his Honour refers to the history of the
English legislation. His Honour quotes Cotton L.J. as saying
in In re Hudson's Trade Marks[8]: "The difficulty is this: Is a man to be
considered as entitled to the use of any trade mark when he has never used it
at all? That is a difficulty, but I think the meaning is this. If a man has
designed and first printed or formed any of those particular and distinctive
devices which are referred to in the first part of s. 10, he is then looked
upon as the proprietor of that which is under that Act a trade mark, which will
give him the right so soon as he registers it."[9] Dixon J. then sums up the
position by saying: "It is clear enough from the course of legislation and
of decision that an application to register a trade mark so far unused must,
equally with a trade mark the title to which depends on prior user, be founded
on proprietorship. The basis of a claim to proprietorship in a trade mark so
far unused has been found in the combined effect of authorship of the mark, the
intention to use it upon or in connection with the goods and the applying for
registration".[10] "Authorship", says his Honour a little
later, "involves the origination or first adoption of the word or design
as and for a trade mark."[11]
The passages quoted above require careful
consideration in relation to the present case. In the first place, I do not
think that the requirement of "authorship" means that the applicant
must be the true and first inventor: he has not to establish anything analogous
to what an applicant for letters patent for an invention must establish. I do
not think that an opponent of an application for registration of a trade mark
could succeed by saying merely "I thought of it
first", or even "I thought of it first, and communicated it to the
applicant." It is otherwise if the opponent has used the mark in relation
to goods. In Re Hick's Trade Mark[12], Holroyd J.,
speaking for a Full Court, said: "In order to substantiate his application
to be placed on the register for this word he must have claimed to be the
proprietor, and the word "proprietor" must be taken to mean the
person entitled to the exclusive use of that name. If there is anyone else who
would be interfered with by the registration of the word "Empress" in
the exercise of a right which such person has already acquired to use the same
word in application to the same kind of thing, then Hicks ought not to have
been put on the register for that trade mark".[13] The reference in this passage to a "right
acquired" does not, of course, mean that an opponent, or a person
aggrieved on a motion to expunge, must show that he has acquired such a right
to the mark at common law as would enable him to maintain an action for passing
off.
In the second place, it would appear that an
applicant may be the "author" of a trade mark, although he has
deliberately copied or adopted a mark registered in a foreign country in
respect of the same description of goods. In Re The
Registered Trade Mark Yanx; Ex parte Amalgamated
Tobacco Corporation Ltd.[14], Williams J. said: "To try
and register in Australia a word which the applicant to the
knowledge of the respondent is using elsewhere on its cigarettes is sharp
business practice. But it is not in itself fraudulent or a breach of the
law."[15] (I would think myself that it may or may not,
according to circumstances, constitute "sharp business practice".)
Again, it is otherwise if the opponent or person aggrieved has used the mark,
for prior user by the foreign proprietor negatives the claim of the Australian
applicant to "authorship". But the user must be user in Australia:
the most extensive user by another person in foreign countries will not avail
by itself to defeat an applicant for registration in this country. It has been
said, however, that the Courts frown on these borrowings from abroad, and very
slight evidence of user in Australia has been held sufficient
to protect the proprietor of a foreign trade mark: The Seven Up Co. v.
O.T. Ltd.[16] A good example is Blackadder v. Good Roads Machinery Co. Inc.[17] That was clearly, I think, not a case of fraud.
The vital fact was that, as the Court held, the goods were to be regarded as
having "come into the Australian market" bearing the trade mark
"Winner". Another good example—perhaps an extreme example—is the Yanx Case[18]. But, where there has clearly been no user at all
in Australia, an applicant for a trade mark identical with a
mark registered in a foreign country is entitled to be regarded, so far as
Australia is concerned, as the "author" of the mark. I can see no
reason why this should not be so. In The Seven Up Co. v. O.T. Ltd.[19], Williams J., after citing
certain English authorities, said: "In my opinion the effect of these
cases is that in the absence of fraud it is not unlawful for a trader to become
the registered proprietor under the Trade Marks Act of a mark
which has been used, however extensively, by another trader as a mark for
similar goods in a foreign country, provided the foreign mark has not been used
at all in Australia at the date of the application for
registration."[20] Latham C.J. quoted this passage
with approval[21] on an appeal from Williams J.,
which was dismissed.
There is another element mentioned by Dixon J.
in the Shell Co.'s Case[22], which is stated as essential to the
proprietorship of an unused trade mark. That element is the intention of the
applicant for registration to use it upon or in connexion with goods. As to
this I need only say that I do not regard his Honour as meaning that an
applicant is required, in order to obtain registration, to establish
affirmatively that he intends to use it. There is nothing in the Act or the
Regulations which requires him to state such an intention at the time of
application, and the making of the application itself is, I think, to be
regarded as prima facie evidence of intention to use. I cannot think that the
Registrar is called upon to institute an inquiry as to the intention of any
applicant, and I think that, on an opposition or on a motion to expunge, the
burden must rest on the opponent, or the person aggrieved, of proving the
absence of intention. Again, I do not think that "intention" in this
connexion ought to be regarded as meaning an intention to use immediately or
within any limited time. A manufacturer of (say) confectionery would, I should
suppose, be entitled to register three trade marks in relation to
confectionery, though he intended only to use two of them and had not made up
his mind as to which two he would use. If he in fact does not use any of them
for the period specified in s. 72, the unused mark or marks may be expunged
under that section. On the other hand, a manufacturer of confectionery, who had
no intention of ever manufacturing motor cars, might be held disentitled to
register a mark in relation to motor cars: the effect of In re Registered Trade-Marks of John Batt & Co.[23], is, I think, correctly stated in the first
paragraph of the headnote to the report of the case before Romer J. and the Court of Appeal.
A claim to proprietorship of a trade mark will be
defeated if it is proved that to give effect to it would be to involve a fraud
upon another person. A recent example is the case of Farley (Aust.) Pty. Ltd. v. J. R. Alexander & Sons (Q.) Pty. Ltd.[24], where Williams J.
held that a registration had been fraudulently obtained, on the ground that a
promise not to use the mark after existing stocks had been disposed of had
"lulled the applicant" (sc. for expungement) "into a
state of false security".[25] It would appear that something short of fraud may
suffice to defeat an application for registration, or support an application
for expungement. Thus Latham C.J.
in the Seven Up
Case[26] said:
"User in Australia would be relevant. So also would facts
establishing a breach of confidential relations or any fraud."[27]
I have now stated the facts which I regard as
relevant and the principles which I think I have to apply, and I now come to
the first question which I have to determine. That is the question whether
Aston is entitled, for the purposes of his application of 14th May 1952, to be
regarded as the proprietor of the trade mark "Tastee
Freez".
Prima facie he is, in my opinion, so entitled.
Before the date of his application for registration neither Harlee
nor anybody else had used the mark in Australia, and it
follows that, so far as Australia is concerned, he was the author or originator
of it. This was not really, I think, disputed by Mr. King. He
submitted, however, that Aston was not entitled to register the mark as his for
two reasons. He said, in the first place, that Aston had never intended to use
the mark. And he said, in the second place, that Aston's application involved a
breach of confidential relations between him and Harlee.
With regard to the first argument, I am not
satisfied that Aston, at the time when he lodged his application, had no
intention of using the mark. He may have had no intention of using it in the
immediate future, but he sought to register it in a class which comprised the
goods in which he was dealing in Honolulu, and dealing or intending to deal
in Australia, and I am not prepared to find (assuming that
such a finding would be relevant) that he registered it merely for
the purpose of making it difficult for Harlee to set
up a Tastee Freez
organization in Australia without his co-operation. He may
have had that thought in mind, but I think that he thought the mark
intrinsically a good one, and that he probably contemplated using it himself
directly or indirectly at some future date. At any rate, I find myself unable
to say that he did not. He said that he did, and that there was in fact about
the end of 1956 some slight user of the mark, which ceased on the advice of his
patent attorneys. I would only add that the "registered user"
provisions of the Trade Marks Act were introduced in 1948, and
an intention to take advantage of those provisions would, in my opinion, be a
sufficient "intention to use".
On the second point I have felt a good deal of
difficulty. But it is impossible, in my opinion, to say, and I did not
understand it to be said, that the conduct of Aston in applying for
registration of himself as proprietor of the mark could be characterized as
fraudulent, and, on the whole, I do not think that his application involved any
breach of any confidential relationship with Harlee.
At all material times Aston was connected with the
Dairy Queen organization, which was a competitor, or capable of being a
competitor, with Harlee. When the Dairy Queen
representatives visited the United States towards the end of 1951 for their
conference, Aston and the others were given the opportunity of seeing and
learning about the operations of Harlee, and one
would infer that there were tentative discussions between Aston and Maranz with reference to a possible deal, but there is no
evidence as to the nature of any such discussions, and no evidence of anything
which would create a confidential relationship. It was apparently understood
that Aston, who returned to Honolulu at the end of 1951, would, if he desired
to do business with Harlee, communicate with Harlee before 1st February 1952. Not having heard from him
before that date, Harlee appears to have arranged a
franchise for the Hawaiian Islands with some other party or parties. Aston
wrote to Harlee from Honolulu on 29th February 1952.
He said that he was leaving Honolulu in a few months "to begin the
establishment of outlets throughout Australia". That is the only reference
to Australia in the letter, and there is no suggestion whatever in it of any
business association between Aston and Harlee or of
any thought on Aston's part of becoming a Tastee Freez franchise-holder. The letter contains no very
definite proposal, but I think Mr. Bannon is right in saying
that it shows plainly that, at this stage at any rate, Aston was not interested
in anything but the Harlee machines, which he wanted
to buy or otherwise acquire the right of using. He may have had it in his mind
as a possibility that it might in the end be to his advantage to become a
franchise-holder, but I think his letter indicates that he was only interested
in the machines. Harlee's reply of 10th March 1952
made it plain that Harlee was not interested in
selling its machines and suggested that a franchise arrangement might be
"worked out" for Australia and other countries.
Aston's letter of 29th February 1952 and Harlee's reply of 10th March 1952 were the only two letters
written before Aston lodged his application for registration of the trade mark
"Tastee Freez" in
Sydney. When that application was lodged, he was still in Honolulu. He came to
Australia and took up residence here permanently at the end of 1952. No letter
passed between him and Harlee after 10th March 1952
until Harlee wrote to him on 12th November 1952.
Other letters followed between Harlee in Chicago and
Aston in Sydney. But, until Aston wrote the very remarkable letter of 19th May
1953, there was nothing, so far as I can see, to suggest that Aston was
interested in any deal with Harlee except in respect
of the so-called Tastee Freez
machines. Whatever may be thought of this letter, it was written more than
twelve months after Aston's application, and I am unable to think that it had
any effect by way of inducing Harlee not to apply for
Australian registration, or that it affected in any way the relationship
between the two.
This is, I think, simply a case of business men who
were dealing with one another, as the saying goes, at arm's length throughout.
It is true that Aston's letter of 29th February 1952 asks that his letter be
regarded as confidential, but the letter has no reference to anything except
machines. It is not suggested that anything that was said or done by Aston
lulled Harlee into inactivity or induced it not to
apply itself for registration of "Tastee Freez" in Australia. I should have
thought indeed that an expectation of having Aston as a franchise-holder
in Australia would have afforded a reason for applying for
registration of "Tastee Freez"
in Australia rather than a reason for refraining from doing
so. In any case, if Harlee was seriously interested
in developing a Tastee Freez
business in Australia, there was nothing to prevent it from
applying for registration of the mark in Australia, and four
and a half years passed without its doing anything in Australia.
It may well be that a scrupulous business man would
not have done what Aston did without informing Harlee
beforehand that he intended to make the application, or at least informing Harlee afterwards that he had done so. But I cannot find
enough in this case to distinguish it from the Seven Up Case[28]. When once it is conceded, as a matter of law,
that a person may apply for and obtain in Australia a valid
registration of a trade mark registered and used in a foreign country but not
used in Australia, I do not think that exceptions and
qualifications should be introduced which are based merely on conceptions of
commercial ethics. Aston's action may or may not be what Williams J.
in the Yanx Case[29] called "sharp business practice", but
what he did was done without active deception, without the saying or doing of
anything misleading and without, as I think, any breach of any confidence
reposed in him.
For the above reasons I am of opinion that Aston is
entitled to be treated as the proprietor of the trade mark in question. Since
his application for registration is prior in time to that of Harlee, it follows that Harlee is
not entitled to be treated as the proprietor of the mark. I propose to make a declaratory
order accordingly.
[1]
(1914) 17 C.L.R. 514.
[2]
(1907) 24 R.P.C. 582.
[3]
(1908) 25 R.P.C. 513.
[4]
(1914) 31 R.P.C. 305.
[5]
(1921) 29 C.L.R. 277.
[6]
(1907) 24 R.P.C. 582.
[7]
(1949) 78 C.L.R. 601, at pp. 625 et seq.
[8]
(1886) 32 Ch.D., at p. 319, 320.
[9]
(1949) 78 C.L.R., at p. 626.
[10]
(1949) 78 C.L.R., at p. 627.
[11]
(1949) 78 C.L.R., at p. 628.
[12]
(1897) 22 V.L.R. 636.
[13]
(1897) 22 V.L.R., at p. 640.
[14]
(1951) 82 C.L.R. 199.
[15]
(1951) 82 C.L.R., at p. 202.
[16]
(1947) 75 C.L.R. 203, at p. 211.
[17]
(1926) 38 C.L.R. 332.
[18]
(1951) 82 C.L.R. 199.
[19]
(1947) 75 C.L.R. 203.
[20]
(1947) 75 C.L.R., at p. 211.
[21]
(1947) 75 C.L.R., at p. 216.
[22]
(1949) 78 C.L.R., at p. 627.
[23]
(1898) 2 Ch. 432; (1899) A.C. 428.
[24]
(1946) 75 C.L.R. 487.
[25]
(1946) 75 C.L.R., at p. 492.
[26]
(1947) 75 C.L.R. 203.
[27]
(1947) 75 C.L.R., at p. 215.
[28]
(1947) 75 C.L.R. 203.
[29]
(1951) 82 C.L.R., at p. 202.