Article 6:
Upon registration of the name in the Commercial Register no other merchant may to
use it in the Kingdom in connection with the same commercial activity in which the owner of
the registered name is engaged. If the commercial name applied for is similar to a commercial
name already registered in the Commercial Register, the merchant shall add to that name
something to distinguish it from the name already registered.
Article 7:
The merchant, whether an individual or a company must post his trade name clearly
on the front of his place of business as well as all his printed materials. Where there is a
difference between the trade name of the individual merchant and his name as registered
in the Civil Register, the merchant shall record his name as registered in the Civil Register
fully in all his printed materials and he shall sign the same in all his commercial
transactions.
Article 8:
The trade name shall not be disposed of independently of the place of business, and
any disposition of the place of business does not include its trade name unless otherwise
agreed to in writing. In this case the person to whom the name is transferred shall add to
it a statement signifying the transfer of ownership. If the predecessor agrees to the use of
the original trade name without any addition, he shall be responsible for the obligations of
the successor entered into under this name if the successor fails to meet them.
Article 9:
Whosoever succeeds to own a trade name incidental to transfer of ownership of a
place of business shall also succeed his predecessor’s rights and obligations undertaken
under this name, Nevertheless the predecessor shall remain responsible jointly with the
successor for the performance of these obligations. Any agreement to the contrary is not
binding on third parties unless recorded in the Commercial Register and third parties are
given notice, by registered mail, and is published in the Official Gazette and another Saudi
newspaper, provided that no one objects to it within thirty days after the date of delivery